Daybreakby Data Does Not Lie
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Your data already knows. Now it tells you.

Daybreak is the AI CRM for retail stores. Connect Square or upload your sales, and every morning it shows you which customers are slipping away, what that's worth, and sends the follow-up that brings them back.

Start your free month Try the live demo
30 days free on every plan Setup done with you Month to month
Daybreak dashboard: revenue, orders, new and active customers for the last 30 days, weekly revenue against last year, where customers stand, and groups worth reaching today Sales Overview report: the last 7 days against the same days last year, by day Customers list with saved views for VIPs, recent visitors and customers gone quiet, each with lifetime spend, visits and usual gap Workflow builder showing a VIP win-back: an email, a five-day wait, then a branch on whether they opened it

Real Daybreak screens with illustrative demo data

Bring your sales from
Square Live

Connect once. Orders and customers keep syncing.

CSV upload Live

Any export. Columns matched for you.

Shopify Soon

Built and in Shopify's app review.

Your POS or database Setup fee

We connect it for you, read only.

Claude and your AI MCP

Your assistant can read your numbers.

Sound familiar?

You have the data. It just never tells you what to do.

01

Good customers drift away before anyone notices.

Daybreak learns each customer's usual rhythm and flags them the morning they're overdue, not the quarter after.

02

Reports take hours and still don't say what to do.

Reports build themselves. Each morning comes with a short, ranked list of what deserves your attention and why.

03

Your sales live in the register and a pile of spreadsheets.

Square syncs on its own. Anything else arrives as a CSV, or we connect your system for you.

04

Follow-up happens when someone remembers.

Workflows send the email and the text, wait the right amount of time, and stop the moment a customer comes back.

How it works

One morning with Daybreak. From raw sales to a customer walking back in.

Follow one customer, Maria, through the five things Daybreak does every day: connect, understand, discover, act, and measure.

Step 1 / Connect

Your sales come in on their own. No exports, no copy and paste.

Square syncs every order and customer while you sleep. Have another system? Drop in any CSV export and Daybreak matches the columns, or we connect your point of sale or database directly for a setup fee.

Connect your dataWhere your sales liveOvernight sync
Square3 locations, orders, customers
Synced
CSV uploadany export, any columns
Ready
Your POS or databaseconnected for you, read only
Setup fee
sales_export_2026.csv47,996 rows
Cust NameCustomer
E-mail AddrEmail
Ticket TotalOrder total
CustomerStoreOrdersLifetime
RPR. PatelWestside22$1,105
MCMaria ChenDowntown14$1,240
SOS. OkaforHarbor9$980
Fig. 01 / Square sync and CSV import
Step 2 / Understand

Your numbers, already worked out. Against your own history, by store.

By six, revenue, orders, new and returning customers are laid out next to the same days last year. Every customer is placed by their own rhythm: active, cooling, at risk or lapsed. Click any number to see the people behind it.

One store or all of themA monthly report in your inbox
DashboardLast 30 daysvs same days last year
Revenue$38.4k▲ 16%
Orders978▲ 17%
New customers57▼ 25%
Seen in 6 months1,07849% of everyone
Weekly revenue
Last 13 weeks, next to the same weeks last year
This yearLast year
Where customers stand
By each customer's own rhythm
2,187customers
  • Active783
  • Cooling57
  • At risk155
  • Lapsed1,192
Fig. 02 / Every customer placed by their own rhythm
Step 3 / Discover

Advice in plain English. What changed, why it matters, what to do.

Daybreak reads your numbers overnight and writes up what deserves attention, ranked by what's at stake in dollars. Every claim links to the customers or orders behind it, so you can check the work before you act on it.

InsightDaily runToday at 6:00
16 of your VIPs have gone quiet
What changed
16 VIPs are now more than twice their usual gap between visits. Most of them came in every 9 to 14 days.
Why it matters
Together they spent $31.2k with you in the last 12 months. 11 of them can be emailed today.
What tends to work
A personal note now, then a text a few days later if they haven't been back.
Start a win-backSee themDismiss with a reason
Based on 47,996 orders across all stores
VIP Gone QuietAll stores16 customers
CustomerUsual gap / nowLifetime
MCMaria Chen11d / 34d$1,240
RPR. Patel9d / 26d$1,105
SOS. Okafor14d / 31d$980
DRD. Rivera12d / 29d$915
VIPGone quietSave view
Fig. 03 / The morning insight and the customers behind it
Step 4 / Act

From "we should follow up" to followed up. In one click.

Start a win-back from the insight, or build any workflow on a canvas: emails, texts, waits, branches and alerts. Daybreak drafts it, you approve it. Customers who come back drop out on their own, and unsubscribes and text opt-outs are honored on every send.

You approve every workflow before it runsTexts from your own local number
VIP win-back
Draft
TRIGGERJoins VIP Gone Quiet EMAILWe miss you, {first_name} wait 5 days Ordered? YES GOALLeaves flow NO TEXT15% off this week wait 3 days Ordered? YES NO ALERT MEA VIP hasn't been back
Approve and start16 in the group, 11 can be emailed
Email to Maria Chen at 7:16 AM
We miss you, MariaIt's been a few weeks since your last visit to Downtown. Your usual is waiting, and the first one's on us this week. {store_hours}
Text on day 5, only if she hasn't ordered
Hi Maria, it's Seaside Downtown. 15% off anything this week, just show this text. Reply STOP to opt out.
from your local number
Workflow live, 16 enrolled
Fig. 04 / The win-back Daybreak drafted, approved at 7:15
Step 5 / Measure

See what it brought back. In orders and dollars, not opens and clicks.

Every workflow tracks who it reached, who ordered again, and what they spent after. Promotions are measured the same way: who came back and what they spent, next to customers who didn't use the offer.

Workflow resultsVIP win-backsince Nov 9
Enrolled16
Ordered again6left the flow
Spent since$1,412
Enrolled16
Emailed11
Texted7
Ordered again6
MCMaria ChenBack
  1. Nov 9, 6:00Flagged: 34 days since her last visit, usual is 11
  2. Nov 9, 7:16Email sent: We miss you, Maria
  3. Nov 10Opened the email
  4. Nov 14Ordered at Downtown, $86. Goal reached, left the workflow before the text.
  5. TodayBack to Active. Next visit expected around Nov 25.
Fig. 05 / Two weeks later: the workflow's results, and Maria's timeline
Your AI marketing assistant

Ask it anything. Get the answer, not a report.

Ask Daybreak is built into every plan, not sold as an add-on. Chat with your own numbers the way you'd ask a sharp analyst, and it answers with the list, the chart or a drafted campaign, and shows where every number came from.

  • Find"Which VIPs haven't been back since summer?"
  • Compare"How did October do against last year, by store?"
  • Act"Draft a win-back for them." You approve before anything sends.
  • ConnectPrefer Claude or another assistant? Connect it over MCP and ask there.
Ask it yourself in the live demo
Ask DaybreakReading Seaside Cleaners, 3 stores
Sample conversation
Which VIPs haven't been back since summer?
You, just now
Daybreak

16 VIPs haven't been in since August, about twice their usual gap. They spent $31.2k last year and 11 can be emailed. Here are the four who spent the most:

MCMaria Chenusual 11d$1,240
RPR. Patelusual 9d$1,105
SOS. Okaforusual 14d$980
DRD. Riverausual 12d$915
SourceCustomers in VIP Gone Quiet, all stores
Daybreak

October was $89.6k, up 12% on last October. Harbor grew fastest. Westside dipped slightly.

Downtown$41.2k +14%
Westside$28.9k −2%
Harbor$19.5k +29%
SourceSales by store, Oct 2026 vs Oct 2025
Daybreak

Here's a draft. Nothing sends until you approve it.

VIP win-back Proposed
  1. When someone joins VIP Gone Quiet
  2. Email: "We miss you, {first_name}"
  3. Wait 5 days. If they ordered, they leave.
  4. Text: 15% off this week, with opt-out
  5. Wait 3 days, then alert you if they haven't been back
Approve and startEdit first
On your phone

Run the morning before you unlock the door.

Daybreak works in your phone's browser, so the morning brief, your customers and your workflows go where you go.

Also in Daybreak

Built for how stores actually run. One store or twenty.

Multi-location

Every location, side by side.

Pick one store or see them all. Compare each location against its own last year, and give a manager access to just their store.

  • A store picker on every screen
  • Insights written per store
  • Store-level access for managers
Sales by storeOctoberbar: this year, line: last year
Downtown$41.2k+14%
Westside$28.9k−2%
Harbor$19.5k+29%
Who it's for

Built for the people who run the store. Not for data teams.

Owners

Know where you stand in one glance.

The morning gut-check, without the spreadsheet. What changed, and what it's worth.

Managers

Catch problems while they're small.

A store slipping or a quiet weekday shows up with the fix, not just the chart.

Multi-location groups

Every store, on the same page.

Compare locations, share saved views, and give each manager their own store.

See Premier and Enterprise →
Agencies

Sell it as your own.

Your brand, your prices and your clients, with the software run for you.

The partner program →
Pricing

Simple plans. Your first month is free.

Pay the one-time setup to get started, use everything free for 30 days, then go month to month. Every core feature, including the AI marketing assistant, is in every plan.

Recommended

Growth

For retailers with 1 to 4 stores who want setup and support included

$497/ month

$497 one-time setup, then 30 days free

Start free month

Cancel any time

  • 3 stores included
  • AI marketing assistant included
  • 2,000 texts and 25,000 emails a month

Premier

For retailers with 5 to 20 stores who want it done for them

$997/ month

$2,497 one-time setup, then 30 days free

Start free month

or book a call first

  • 10 stores included
  • AI marketing assistant included
  • 10,000 texts and 100,000 emails a month

Enterprise

For chains with 20+ stores and franchise groups

From$2,500/ month

Setup quoted with your plan

Book a call

Custom pricing for your stores

  • Unlimited stores
  • AI marketing assistant included
  • Custom text and email volume

Partner

For agencies and consultants who want to sell an AI CRM under their own brand

$1,297/ month

No setup fee, then 30 days free

Start free month

See the partner program

  • Your brand, logo and colors on every screen
  • 2 client businesses included, $79 per extra client
  • AI marketing assistant for every client

More stores, text packs and add-ons are on the full pricing page.

Partner program

Sell Daybreak under your own brand.

For agencies and consultants who serve local businesses. Your logo, your colors, your web address and your prices. We run the software.

$1,297 a month, no setup fee
Your pricesclients pay you directly
Your brandlogo, colors, domain
20%commission on client add-ons
See the partner programStart free month

The same app under a partner's brand.

The company

Made by Data Does Not Lie. Daybreak is what we build. Here's who builds it.

Cameron Patalano, founder of Data Does Not Lie

Cameron Patalano founded Data Does Not Lie to build tools that help small businesses automate with ease. His CRM background runs deep: years in HubSpot and GoHighLevel, owner of Revenue Rebranded, a marketing agency that sold a white-label HighLevel, and CRM work for small businesses as an independent contractor.

Today he is an AI and automation advisor at Stature Advisors, where he develops custom software and helps businesses put AI to work at scale. He built Daybreak after seeing the same gap across retail: years of sales data, and nothing telling the owner what to do about it. He is also the author of Radical Transparency, an honest, educational approach to sales and marketing.

Radical Transparency on AmazonLinkedIn
Questions

Common questions

Something else on your mind? Ask us on a call, we answer within one business day.

What is Daybreak?

Daybreak is the AI CRM for retail stores, made by Data Does Not Lie. It turns your sales data into clear reports, a short list each morning of customers worth reaching and why, and email and text follow-up that runs itself.

Where does my data come from?

Square connects directly and keeps syncing. Shopify is coming soon. Any other system can send a CSV export, and Daybreak matches the columns for you. We can also connect almost any database or point of sale for an added setup fee.

How much does it cost?

Growth is $497 a month and Premier is $997 a month, each with a one-time setup fee and the first 30 days free. Enterprise starts at $2,500 a month. Agencies can resell Daybreak on the Partner plan. See the pricing page for everything included.

Do I need someone technical to use it?

No. Reports build themselves, the advice is written in plain English, and every recommendation comes with a one-click action. Setup is done with you. It's built for owners and managers.

What does the AI actually do?

Every morning it reads your numbers by store against your own history. When something deserves attention it tells you what changed, why it matters in dollars and what to do, and links to the customers or orders behind it. You can also chat with your data in Ask Daybreak, or connect Claude and other AI tools over MCP. Workflows it drafts wait for your approval before they run. The AI marketing assistant is included in every plan, not an add-on.

Can it send email and texts?

Yes. Workflows send email and texts with waits and branches. Customers who come back drop out automatically, and unsubscribes and text opt-outs are honored on every send. Texting uses your own local number, registered with the carriers.

Can I cancel?

Yes, any time. Plans are month to month. If you cancel you keep read access for 30 days to export your data.

Who is behind Daybreak?

Data Does Not Lie, founded by Cameron Patalano. We also offer Custom Development and Website Development with SEO and AEO built in.

Your first month is free

See your own data tell the truth.

Try the live demo, start online in minutes, or book 30 minutes with us. On Square we connect your store live. Otherwise bring a sales export and we'll show you what it says.

Try the live demoStart your free month
Or book a demo

30 minutes, on your data, not slides.

  • We load your sales and show you the reports and first insights
  • For stores, service shops, restaurants and multi-location groups
  • An honest answer on whether it fits

One reply from a person, within one business day. No drip campaign.

Thanks. We'll reply within one business day.

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